Jeremy Lin's Infectious Joy

MSG stock's rally coincides with Jeremy Lin's play time.The improbable success of basketball phenom Jeremy Lin (professional basketball being one of the only careers where his Harvard degree makes him an underdog) has not only improved his status in life, but its lifted the ratings at the MSG network (viewership is up 70%), sent MSG stock soaring and made a boatload of cash for vendors selling his jersey, which is sold out at the NBA store in New York. Even the couch that Lin slept on at his brothers' apartment in the city is having its 15 minutes of fame, being featured in newspapers around the country.  

Amar'e Stoudemire, the Knick's center who's out on family leave last week after the untimely death of his older brother, explains the Lin effect "We were watching Linsanity, and my family was getting a kick out of it. That's the only smiles they had all week." It's amazing how one person's joy can multiply.