Walk A Mile For A Camel?

Or just be a scene-maker in Williamsburg, the presumed center of cool in Brooklyn? Well, in a deeply cynical move on the part of RJ Reynolds, the cigarette brand that sports a four-legged mammal with a hump on his back will come in a special, er, hipster package this December (slyly getting in under the wire of the new packaging regulations soon to be enforced by the federal government). Camel Blue will be customized with scenes of Williamsburg behind Joe himself and a curiously counter-intuitive "Be Free" online campaign. It's hard to say which stylish iconoclast is going to fall for this transparent marketing ploy, but who imagined that a mediocre cup of coffee, with a big green logo and a $4.00 price tag, would catch on either?