Cupcakes 24/7
Friday, March 2, 2012 at 3:08PM We can't decide whether to love or hate this new development. Sprinkles, the uber-frosted California-based cupcake company with outposts around the U.S., will open its first cupcake ATM at the company's flagship store in Beverly Hills this month. Called "cupcake automats" three more locations are slated to open in Manhattan this summer. The machines will dispense several varieties of cupcakes, including a version for dogs, to be restocked daily.
Sprinkles' cupcake automat.
Company founder Candance Nelson told The Daily News she got the idea when "powerful after-hours cravings struck during pregnancy." She told the newspaper, "I thought there has to be a way, and so the idea of 24-hour Sprinkles was born."
But the company's chosen test markets for these dispensers have the lowest per-capita body fat composition in the U.S. The fashion and film crowds on the coasts are not likely to frequent these particular ATMs--24 hour veggie-juice dispensers make more sense for that lot. Might we offer Disneyworld as a more receptive crowd for this wacky gimmick?
