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Wednesday
Oct172012

Cosmetic Puffery Gets A Rare Wrist Slap from the FDA

DateWednesday, October 17, 2012 at 10:48AM

From WSJ.com

The Food and Drug Administration warned Avon Products Inc. about the marketing of certain anti-wrinkle products in what appears to be a crackdown of claims being made on creams and serums sold by major cosmetics makers.

Last month the FDA warned L'Oréal SA's Lancome unit on claims made on some of its anti-wrinkle products.

This time the FDA is going after Avon for its marketing of some products primarily part of the firm's Anew skin care brand, which the company says on its website is a $1 billion brand. The agency sent Avon a warning letter dated Oct. 5. The letter was posted on FDA's website Tuesday.

Read the rest of the story at WSJ.com

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